Blippar AR Platform Acquires Binocular To Dive Into The Virtual Try-On

Blippar, the ad platform that delivers AR content through real-world tags, has today announced the acquisition of Binocular.

Binocular is an Austin, TX-based company that creates augmented reality applications for brands, with a specialty in the virtual try-on. The company created the app for Luxotica, which manufactures 75 percent of the world’s sunglasses, letting users try on glasses using a smartphone app with very realistic rendering.

The app won the Cannes Lions Bronze award in 2014 for best use of technology.

You can check on their try-on expertise in the video below for a jewelry try-on app: