Breaking Down the Consumer Buying Process (Infographic)


Breaking Down the Consumer Buying Process (Infographic)

Image credit: Paper Boat Creative | Getty Images

Retailers are often thrown for a loop by consumers’ purchasing decisions. They can seem random, unpredictable. This thinking leads many businesses to approach marketing randomly and without proper research. But there is a well documented process consumers go through when buying and it’s formed around six stages. Understanding this process makes it easier to market effectively and create a strategy that works at each stage, ultimately leading to high conversion rates and loyal customers.


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