Category: Startup Insider

24 Email Marketing Stats Every Business Owner Should Know (Infographic)

Email marketing is the cornerstone of many marketing programs. March 14, 2018 3 min read This story originally appeared on Bizness Apps Email marketing is the cornerstone of many marketing programs. It can make engaging with and retaining customers much easier with high-powered tools like automation and personalization. And using mobile-friendly email templates ensures that…

As automation continues to threaten jobs, can technology help human workers outperform robots? March 14, 2018 9 min read Opinions expressed by Entrepreneur contributors are their own. There’s a problem with Silicon Valley. With a culture that emphasizes disrupting entire industries through automation, tech startups often forget to consider their impact on workers. In creating…

This Ingenious PR Strategy Will Improve Your SEO

Public relations isn’t just for mega-brands: Small firms can build a following too, by substituting elbow grease for budget. March 14, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Are you wondering how your competitors got higher rankings on Google and managed to get so many mentions in the media? Well, while…

When You Get a Great Idea, What Do You Do Next?

An entrepreneur who sees somebody’s good idea get licensed once a week tells you exactly how to pursue your own good idea. March 14, 2018 10 min read Opinions expressed by Entrepreneur contributors are their own. Stephen Key is an expert on licensing consumer-product ideas. His book about inventing, One Simple Idea, has been translated into…