Category: Startup Insider

4 Social-Media Campaigns That Demonstrate Brazil's Passionate Digital Culture

If you plan on expanding your global market, Brazil is the country to seriously consider. Credit Brazil's passionate users of social media — more on that below. Related: Global Startup Trend for 2014: Consider Brazil First, however, consider a few more mundane, demographic points. For starters, there’s Brazil's economic growth potential. The country is currently ranked eighth worldwide…

How to Motivate Millennials in the Workplace

Millennials are the generation born between 1980 and 2000. Currently, they make up almost 33 percent of the US workforce so one in three employees is a millennial. While millennials are highly educated and technology capable, they are unfortunately the most frequent job hoppers. Studies show that this generation generally stays in one job around 2 years. Employers…

6 Ways R&D Tax Credits Can Help Save You Money

For many entrepreneurs, day-to-day tasks are marked by notable levels of exploration and innovation. And while a creative spirit is an important quality in a business leader, so is financial prowess. It’s likely that many entrepreneurs are doing work that qualifies for the Research and Development (R&D) Tax Credit and the substantial cash savings it…

3 Strategies to Make Your App Stand Out

While the mobile app ecosystem flourishes, getting lost in the crowd of 1.5 million apps is more likely than ever before. And most apps actually do get lost, as most of the discovery happens in the top 25 charts. Thus, not surprisingly, most developers refer to the App Store as the top 1 percent economy. To get into…

There's No Such Thing as a Bug-Free App

A 120-ton space shuttle is waiting to be launched. There’s no human sitting in the control center, waiting to push the button that would launch the space shuttle. Instead, it’s the software that gives order to four identical machines onboard the space shuttle that pulls information from thousands of sensors and make hundreds of millisecond decisions.…

Putting Your Business at Risk is a Communications Channel You'd Never Guess: Paper

A new data breach is in the headlines nearly every day,and businesses are investing trillions in IT security annually to protect themselves against cyber threats. Unfortunately, as long as these investments focus only on digital data, they will never be enough. Because, according to the Office of Management and Budget’s latest cyber assessment, the biggest…

3 Steps to Your 'Unfair Speaking Advantage'

Dananjaya Hettiarachchi giving his winning speech "I See Something." Read more: http://www.businessinsider.com/public-speaking-tips-champion-dananjaya-hettiarachchi-2014-9#ixzz3CqU6lJv5 You’ve heard plenty of times that public speaking is a great way to promote your business. You know that speaking positions you as an expert and gets you in front of people who want what your business offers. You're aware that public speaking…