These numbers are huge no matter which way you look at it, this also means that the potential is huge to reach out to a massive audience. No matter what you are using your company social media for; whether it’s for PR, news, b2b business or as a means to interact with your customers, being able to successfully manage your company’s social media is important to get right the first time.
Consumer Relations / PR
Social media can be a great tool to directly interact with your audience for a variety of reasons. A lot of companies have opted to use social media as a form of live customer service, mainly twitter due to the convenience of communication between company and customer, an interesting fact is that only 20 Fortune 500 companies actively engage with their customers on Facebook, while 83% have a presence on Twitter. Some examples of companies that effectively handle customer relations and complaints frequently via twitter are Microsoft, Apple, and Asda. A study by EngageCustomer found that customers are 67% more likely to return to make a purchase if their complaint is handled well, this statistic shows that by creating an open line of convenient customer service via social media you can get higher levels of customer satisfaction and return rates simply by being available to help with a complaint or query quickly.
Another use of social media that can prove beneficial to your business is by analyzing the customer engagement and analytics to find out answers to questions you may have about your audience. You can find out how old they are, where they are, what they like and what they dislike, by taking a deeper look you can find out what products they like, what they do on the weekend and what posts they love sharing or commenting on. The amount of data you can obtain through customer relations and analytics is well worth noting and can be done easily on platforms such as Instagram, Facebook, Twitter and LinkedIn.
Making Effective Social Campaigns
Social media campaigns are a great way to increase engagement on social media and can be used for a variety of reasons, whether it’s to launch a new product line, raise awareness of a certain topic or to build a community online.
The price of social media campaigns aren’t as expensive as most people think. If you are aiming to target a specific audience which has a higher potential rate to click your advert, you could save a lot of money by using PPC adverts on different social media websites. This means that you are only charged when the person clicks on your advert, if you target the correct audience then there is a higher chance that the person will stay on the page once they have clicked your ad and may make a purchase.
Some social campaigns that have been dubbed a complete success such as Coca Cola’s Share a coke campaign did not have much marketing budget, the genius part of it is that the customers themselves were used as a free marketing tool, customers would post pictures and create a buzz when they bought a bottle of coke that simply had their name on it. This was a huge success for Coca-cola, with close to 1 Billion impressions on twitter alone, 730,000 personalized glass bottles sold on the online store, over 150 million personalized bottles sold. These type of campaigns can be created for any company as long as the marketing brains are behind it, contemporary marketing courses offer detailed lessons on how to use social media as a powerful marketing tool.
In terms of traffic, social media can help bring your website a lot of traffic and increase the SEO of it, this is done by constantly interacting with your customers on your page, creating successful posts or campaigns and by gaining fans. These can translate into direct sales, awareness, and domination in your business field.