Slack’s New TV Commercial Is Adorable And Effective

If you’re in the tech world, then you know exactly what Slack is and does. As you eke outside of our little techosphere, however, you might get some puzzled faces when you talk about your favorite work communication tool.

To that end, the company debuted a new TV commercial which is quite adorable, and is called “Animals!” Yes, there are animals in it. The spot was done with the help of Giant Ant (the spaceship) and Smith & Foulkes at Nexus (the animals).

There are quite a bit of nuances to Slack, and this commercial does a really great job at illustrating them. It also puts the company culture on display. Animals always help keep people’s attention, too.

Have a look: